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大数据时代,我们看到的消费者,不是二维的、静态的、单向的Ta,而是立体的、动态的、个性彰显的、活跃在不同场景中的Ta。当整个社会形态和用户产生变化的时候,消费升级和新技术的碰撞到底能带来什么?在品牌眼中的T a又会有什么新变革?新技术给我们带来了很多很多,更好地去了解我们眼中的T a,究竟能够多看到什么呢?大家都知道我们在提大数据,大数据究竟能帮我们怎样更好地看见用户?第一,大数据能帮我们洞察,把平面的Ta变成立体的Ta。
In the era of big data, the consumers we see are not two-dimensional, static and unidirectional Ta, but three-dimensional, dynamic and individualized Ta, active in different scenes. When the whole social formation and user changes, the collision of consumer upgrades and new technologies in the end what can be brought in the eyes of the brand T a What new changes? New technology has brought us many, much better To understand our eyes T a, what can we see? We all know that we are raising data, big data can help us how to better see the user? First, big data can help us to understand, the plane Ta becomes three-dimensional Ta.