品牌--企业的核心竞争力 随着市场经济的发展.市场营运的主体已经从“企业”让位于“品牌”。“品牌”是物业公司综合管理、经营服务、公众信誉等多种因素在广大业主以至社会公众心中的综合反映。“品牌”是市场中最具决定性的要素.也是企业的核心竞争力,是企业的无形资产。物业管理企业如果没有市场中 Brand - the core competitiveness of enterprises With the development of market economy, the main body of market operation has given way to “brand” under “enterprise ”. “Brand ” is a comprehensive reflection of the comprehensive management of property companies, business services, public reputation and other factors in the hearts of the majority of owners and the general public. “Brand ” is the most decisive factor in the market, but also the core competitiveness of enterprises, is the intangible assets of enterprises. Property management companies if not in the market