面对买方市场的严峻形势 ,许多企业都在区分顾客间的需求差异 ,开展市场细分工作。但要对市场进行细分并不容易 ,现行的各种细分方法的可操作性较差 ,实施较困难 ,且效果也不理想。为此 ,对市场细分工作的具体步骤进行了较深入的研究 ,并运用灰色关联度分析模型对市场进行量化分析 ,期望为科学地进行市场细分提供理论指导。 Faced with the harsh situation of the buyer’s market, many companies are in the distinction between customer demand differences, to carry out market segmentation. However, it is not easy to subdivide the market. The existing subdivisions of various subdivisions have poor operability, difficult implementation and unsatisfactory results. To this end, the specific steps of the market segmentation work conducted a more in-depth study, and the use of gray relational analysis model to quantify the market analysis, expectations for the scientific market segmentation provide theoretical guidance.