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商业广告摄影是商品展示中商业性和艺术性互融的一种艺术表现手段,它承载着商品信息传播的目的,通过摄影技巧来实现商品信息传播的视觉效果,从而提高商品的消费认知度、促进商品销售。同时,它又无法脱离摄影艺术的本质,有效的画面内容、视觉效果、创新创意,又是广告摄影必须具备的艺术手段。广告摄影是实用与艺术相融合的产物,商业性、商品价值是广告摄影存在的依据,思想性、唯美性是广告摄影呈现商品形式所具备的内涵,只有把商业性和艺术性恰到好处的融合在一起,才能实现广告摄影创制的最终目的。
Commercial advertising photography is a kind of art expression means of commerciality and artistry in commodity display. It carries the purpose of information dissemination of goods, realizes the visual effect of product information dissemination through photography skills, and enhances consumer awareness of goods, Promote the sale of goods. At the same time, it can not divorce from the essence of photographic art, effective picture content, visual effects, creative ideas, but also the art of advertising photography must have. Advertising photography is a product of the integration of utility and art. Commerciality and commodity value are the basis for the existence of advertising photography. Thoughtfulness and aesthetics are the content of commercial photography in commercial forms. Only when the commerciality and the artisticness are just rightly integrated, In order to achieve the ultimate goal of creative photography.