近年来,随着我国科学技术水平的不断提高,传统的物流业发展已经不符合现代社会的发展,因此需要不断提高物流技术。本文针对跨境电子商务与物流相互融合的现状进行分析,面对其存在的困境,提出几点有效的措施和建议,从而促进二者之间的相互融合、相互发展。 In recent years, with the continuous improvement of science and technology in our country, the development of the traditional logistics industry has become incompatible with the development of modern society. Therefore, it is necessary to continuously improve the logistics technology. In this paper, we analyze the status quo of cross-border e-commerce and logistics integration and put forward some effective measures and suggestions in the face of their existing difficulties so as to promote mutual integration and mutual development.