近几年,活动营销成了中国电视媒体扩大影响、抢占市场份额的有效手段。现在电视媒体竞争全面升级,仅靠节目来实现对社会生活的深度参与已经远远不够,依托电视媒体平台,举办大型活动,寻找产业突破,成为很多电视频道新一轮扩张的办法。在以活动带动节目的发展过程中,上星频道具有得天独厚的 In recent years, event marketing has become an effective way for China’s television media to expand its influence and seize market share. Now that the competition for television media has been fully upgraded, it is far from enough to rely solely on programs to deeply participate in social life. Relying on the platform of television media, organizing large-scale events and looking for industrial breakthroughs have become a new round of expansion for many television channels. In the process of activities to promote the development process, the last channel has a unique