现代生活,依然被广告所充斥。英语广告已然形成一种文化,被世人所接受并深入研究。本文通过对广告英语深入研究的重要意义出发,详细阐述了这项基础性研究的重要性和重要地位。而后又就广告用语翻译的基本特点,做了系统的论述分析。最后,针对广告英语翻译技巧问题,本文提出了自己的看法和观点。 Modern life, is still flooded with advertising. English advertising has formed a culture, accepted by the world and in-depth study. Based on the significance of in-depth study of advertising English, this paper elaborates on the importance and importance of this basic research. Then the basic characteristics of advertising language translation, made a systematic analysis. Finally, this article puts forward my own views and views on the translation of advertising English skills.