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一、为什么需要省网收视率调查省网收视率数据是央视-索福瑞媒介研究有限公司(CSM)向客户提供的三种样本框(全国网、省网和城市网)电视收视率数据的一种。不同于城市调查网,省级调查网反映的是包括城域、乡域在内的全省观众的收视情况。与城市相比,一个省的特点是地理面积大、人口多、人口社会特征呈多样性和经济文化发展水平差异大。因而,用户对全省观众收视行为的了解需求,就不能靠市级调查网数据的叠加和合计来满足,而
First, why do you need provincial network ratings survey Provincial network ratings data is CCTV - Suofu Rui Media Research Co., Ltd. (CSM) to provide customers with three sample boxes (national network, provincial and city network) TV ratings data A. Different from the city survey network, the provincial survey network reflects the ratings of audiences across the province, including metro areas and rural areas. Compared with cities, a province is characterized by its large geographical area, large population, diverse social characteristics of its population and large differences in the level of economic and cultural development. Therefore, the user’s audience demand for viewing behavior of the province’s needs, it can not rely on the superposition of the survey data network and total to meet, and