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“钻石恒久远,一颗永流传。”这是DE·BEERS 钻石广告非常成功的广告语。实际上它已经为 DE·BEERS 钻石产品创造了很高的品牌价值。而这句广告语本身也已经成为一句经典的广告语。但是 DE·BEERS 并没有因此而止步不前,却是伴随着消费者的需求变化而特立独行,并且聘用能为其提供独特创意的智威汤逊广告公司为其开创广告新活力。开创 DE·BEERS 钻石广告的新活力,首先是引人入胜。要做到引人入胜,就要了解消费者,了解消费者的行为,要知道消费者为什么会有这样的行为。钻石产品的主要消费人群为年轻女性,为此智威汤
“Diamond forever, a permanent pass. ” This is the DE BEERS diamond advertising is a very successful slogan. In fact it has created a high brand value for DE BEERS diamond products. The phrase advertising itself has also become a classic advertising slogan. But DE · BEERS did not stop there, but it is with the changes in consumer demand and maverick, and hired to provide unique creative JWT advertising agency to create its new vitality. The new vitality of DE · BEERS diamond advertising, the first is fascinating. To be engaging, we must understand the consumer, understand the behavior of consumers, to know why consumers have such behavior. The main consumer groups of diamond products are young women, for this reason Granville soup