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说到服务的下沉,无论是厂家还是代理商,一致的观点是难!这个观点是现实的显现。但是与服务对消费者需要的重要性相比,任何困难都不能成为阻挡服务体系下沉到下级市场,提升县乡服务水平的障碍。那些以各种理由阻挡服务下沉的品牌和商家,最终只能是被市场抛弃。市场竞争是多样化的,当价格、技术、品牌都趋同的时候,服务将是市场竞争的最后一道门槛,也是全方位展现企业竞争力的核心要素。服务的最终载体是消费者,却连接着产品从研发到销售再到物流运输等所有环节,因此,做好服务单凭一己之力也是无法真正完成的。仅有厂家的监管和考核,代理商不执行,厂家对于身处下级市场的消费者也是鞭长莫及;代理商想通过高水
When it comes to the sinking of services, both manufacturers and agents, the same view is difficult! This view is the reality of the show. However, compared with the importance of service to consumers’ needs, any difficulties can not be an obstacle to stopping the service system from sinking to the subordinate market and upgrading the service level of county and township. Those who stop the service sinking for a variety of reasons brands and businesses, and ultimately can only be abandoned by the market. Market competition is diversified. When prices, technologies and brands all converge, the service will be the last threshold of competition in the market and the core factor to show the competitiveness of enterprises in all aspects. Service is the ultimate carrier of the consumer, but it is connected to the product from R & D to sales and then to all aspects of logistics and transportation, so good service alone can not really be done. Only the supervision and assessment of manufacturers, agents do not implement, the manufacturers for the consumers in the lower market is too far behind; agents want high water