随着全球经济一体化及加入ＷＴＯ时间的临近，国际商业航母加速进入中国，竞争日益加剧；专卖店、品类杀手、大卖场、连锁超市、电子集市等新兴业态蓬勃发展。 网络经济的发展促进了流通渠道扁平化，正在改变着整个行业的游戏规则。反观整个中国零售业正处于地方割据，小、乱、 With the global economic integration and accession to the WTO, the international commercial aircraft carriers have accelerated their entry into China. The competition is intensifying. Emerging businesses such as specialty stores, category killers, hypermarkets, supermarket chains and electronic markets booming. The development of network economy has promoted the flattening of distribution channels and is changing the game rules of the whole industry. In contrast, the entire Chinese retail industry is in the area of ​​separatism, small, chaotic,