市场竞争白热化,公关传播多元化,消费者也出现分化,导致媒体、厂商、消费者出现了共同的趋势——新与旧的交替今天这个场合,我想跟大家说三个趋势。现在,媒体也好、厂商也好、消费者也好,各方面还是有些趋势性的东西是一致的。从市场和品牌来看,竞争是在白热化,分传统市场和新势力两个流派;从公关和传播角度来看,形式是在多元化,当然也是分传统和新媒体这样两个流派;从客户和消费者端来看,需求同样存在着很大差异,这个差异化也切割成传统人 The intense market competition, the diversification of public relations and the diversification of consumers also led to the emergence of media, manufacturers and consumers in a common trend - alternating old and new. Today, I would like to share with you three trends. Now, the media is good, manufacturers are good, consumers are good, all aspects of some trendy things are the same. From the perspective of market and brand, the competition is intensifying. There are two schools of traditional markets and new forces. From the point of view of public relations and communications, the forms are diversified and of course divided into two schools of tradition and new media. And the consumer side of view, there is also a big difference in demand, this differentiation is also cut into traditional people