前几天去拜会IDG亚洲区总裁熊晓鸽先生,请教内容网站生存之道是否在于“跨媒体”。在.com像死火一样燃烧的时候,李嘉诚的TOM高举“跨媒体”的大旗,征战台湾、香港和祖国大陆,似乎所向披靡。 熊先生教育我说,拯救网站不要寄希望于“一跨就灵”。跨媒体并非网站简单“落地”——办纸媒体,它的核心是“传媒资源”。亦即你是否有广告、编辑、记者、内容等资源储备。媒体也不是什么暴利行业,搞的不好,也是死多活少。 我深深赞成熊先生的意见,世上除了抢劫和卖“白粉”以外,确实没有“暴利行业”,什么行业都有竞争,都有刺刀见红的白刃战。那种寄希望于天上掉馅饼的生意是不存在的。要想在乱军中胜出,你必 A few days ago to meet with Mr. IDG Asia president Mr. Xiong Xiaoge, consult content website is whether the way of survival is “cross-media.” At .com burning like a dead man, Li Ka Shing’s TOM holds the banner of “cross-media” and invariably touches on Taiwan, Hong Kong and the mainland China. Mr. Xiong education I said, save the site do not hope that “a cross on the spirit.” Cross-media website is not simply “landing” - running paper media, its core is “media resources.” That is, whether you have ads, editors, reporters, content and other resource reserves. The media is not profiteering industry, engage in poor, but also die more. I deeply agree with Mr. Xiong’s opinion that in addition to robbery and selling “white powder”, there is indeed no “lucrative industry” and there is competition in any industry. Both of them have a blade of war with bayonets. The kind of business that hopes to make a pie in the sky does not exist. To win in the chaos army, you will