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有人说:经济是海,企业是船,品牌是帆。用名牌之帆,启动企业之船,驶过经济之海,进而到世界经济的海洋中搏击风雨。笔者认为,这句话非常形象地强调了品牌在当今市场经济条件下的重要作用。品牌就是质量,就是信誉,就是财富。正因为如此,世界各国的大小企业家是那么的重视品牌,精心培育品牌,将其作为企业发展的一项重要战略来加以实施。 企业创造一个名牌固然不易,要经过短则几年,长则几十年,甚至几代人的努力,如著名的可口可乐饮料
Some people say: The economy is the sea, the company is the ship, and the brand is the sail. With brand-name sails, start the company’s ship, sail through the sea of economy, and then fight into the ocean of the world economy. The author believes that this sentence very vividly emphasizes the important role of the brand in today’s market economy. Brand is quality, credibility, wealth. It is precisely for this reason that entrepreneurs of all sizes in the world attach great importance to the brand, carefully cultivate the brand, and implement it as an important strategy for enterprise development. It is certainly not easy for a company to create a brand name. It takes a short period of several years, a long period of decades, and even several generations of efforts, such as the famous Coca-Cola beverage.