学术期刊市场化已经成为学术期刊体制改革的焦点。但在具体实施过程中,却仍然存在计划经济的传统思维。因此,我们有必要真正从市场经济的视角对学术期刊的“市场化”进行分析,了解各个市场要素的相互关系,充分考虑学术期刊“小众市场”的特性,合理利用市场规律,使学术期刊的市场化真正走上“市场”的轨道。 The marketization of academic journals has become the focus of the academic journals system reform. However, in the concrete implementation process, there still exists the traditional thinking of planned economy. Therefore, it is necessary for us to analyze the “marketization ” of academic journals from the perspective of market economy, to understand the interrelationships among various market factors, to fully consider the characteristics of academic journals “niche markets ” and to make rational use of market rules , So that the marketization of academic journals really take the “market” track.