“人肉搜索”是一种主体庞大、机制独特、影响广泛的传播社会活动,其影响因素有很多,“意见领袖”就是其中举足轻重的一个。本文着重于分析“人肉搜索”中的“意见领袖”的产生条件和途径,“意见领袖”对“人肉搜索”的影响,以及对“人肉搜索”规范发展所起的作用。以期找出其中的规律和影响,从而为人肉搜索健康、规范的良性发展提供一定的依据。 “Human flesh search ” is a large-scale, unique mechanism, a wide range of communication social activities, its influencing factors are many, “opinion leader ” is one of the most important one. This paper focuses on the analysis of the conditions and ways of “opinion leader ” in “human flesh search ”, “opinion leader ” on “human flesh search ”, as well as “human flesh search ” standard development The role played. In order to find out the law and influence, so as to provide a basis for the healthy development of human flesh and healthy development of norms.