论文部分内容阅读
风靡中华大地330年的张小泉刀剪,是中华民族的瑰宝。330年前张小泉流汗流泪始创这一名牌。在沧桑巨变的商海中,经十几代张小泉传人的努力,张小泉的剪刀产品常胜不衰,已成为中国驰名商标。而今为争夺张小泉这一金字招牌,各路厂家、商家相继登场亮相。张小泉的传人们欲使老祖宗张小泉重显真容,司法界面对着的则是中国知识产权最复杂最难断的一大要案。无疑“张小泉商标大战”具有更广泛而深远的意义,海内外的新闻界、司法界及商界均关注着事态的演变,更欲寻出此类传统商业标识纠纷的公正答案。
Popular in China 330 years of Zhang Xiaoquan Daojian, is the Chinese nation’s treasures. 330 years ago Zhang Xiaoquan sweat tears created this brand. In the vicissitudes of the sea of commerce, after more than a dozen generations of efforts by the successor to Zhang Koizumi, Zhang Koizumi’s scissors products never fail, has become China’s well-known trademarks. Now this scramble for Zhang Xiaoquan signature, various manufacturers, businesses have debut one after another. Zhang Xiaoquan’s descendants want to make the ancestors Zhang Koizumi show real content, the judicial interface is the most complex and difficult to break the most important case of intellectual property in China. There is no doubt that the “Zhang Junquan trademark war” has a broader and far-reaching significance. The press, the judiciary and the business circles both at home and abroad pay close attention to the evolution of the situation and are even more willing to find the just answer to such traditional commercial logotype disputes.