信息系统,尤其是CRM实施为直销行业带来商业机会。有人说,CRM不是万能的,但没有CRM是万万不能的,我想这对直销企业来说的确是很好的谏言。直销企业的核心优势无疑就是销售网和客户群。而且与渠道分销的模式相比,直销企业常常直接面对消费者,其销售网络的庞大和繁杂是分销所无法 Information systems, especially CRM implementation, bring business opportunities to the direct selling industry. Some people say that CRM is not a panacea, but no CRM is absolutely impossible, I think this is indeed a good direct marketing advice. The core advantage of direct selling business is undoubtedly the sales network and customer base. And compared with the channel distribution model, direct sales companies often face consumers directly, the sales network is huge and complex distribution can not