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传统媒体中,电视的受众规模依然居于首位,是名副其实的第一媒体。借助不断发展的科技手段,电视媒体在载体、传播技术和内容形式上不断改观,从而继续保持其影响力的稳定。户外媒体影响日趋扩大和深入,周到达率85％。电台媒体影响力在济南地区呈现上升趋势,CMMS2004电台日到达率较 CMMS2003增长了2.4个百分点,达到25.5％。济南居民在媒体接触上对电波媒体有所偏爱。
In the traditional media, the size of the audience of television still ranks first in the field, is the veritable first media. With the continuous development of scientific and technological means, the television media continues to change its form of carrier, communication technology and content to keep its influence stable. The influence of outdoor media is expanding and deepening day by day, and the weekly rate is 85%. Radio media influence showed an upward trend in Jinan. The daily arrival rate of CMMS2004 increased by 2.4% compared with that of CMMS2003, reaching 25.5%. Jinan residents have a preference for radio and television media in the media.