大陆的中小企业以其灵活而有中国特色的经营管理战术活跃于市场经济中，它们离规范的市场营销有多远？北京世纪蓝图调查公司新近发布的一项调查显示：中小企业普遍重视市场营销，但方法和认知有待提高（调查系列之一）王致远是河南安阳市的一家日化厂经理，现在困扰他的问题是 How can SMEs in mainland China play an active part in the market economy with their flexible management tactics with Chinese characteristics, and how far away from their normative marketing? Beijing Century Blueprint Survey recently released a survey: SMEs generally attach importance to marketing, but the methods and knowledge to be improved (one of the survey series) Wang Zhiyuan Anyang City, Henan Province, a plant manager, now troubled him The issue is