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如今,越来越多的公司开始注重推销自己的产品来增加销售量,从而吸引消费者购买。同时,出现各种不同的因素来影响消费者的购买决策,如价格、品牌、服务、广告等。Sibly(2007)表明,消费文化在近代已经演变成一种塑造个人和社会的最强大的组成部分。因此,如何利用不同的方式来吸引消费者,激励他们购买产品,已经成为企业营销中最为重要的问题。在此同时,广告是为了满足企业提升和发展的一种有效方法,因为广告可以增加产品的魅力,提升品牌的价值,激发人们去了解产品的功能和服务,同时鼓励产品更新和优化(Groppel-Klein,1999)。广告还可以为广大消费者介绍各种产品,丰富人们的生活,改善生活环境和生活水平等。本文章将围绕广告如何突出产品的优势从而激发激发消费者的购买欲望展开探讨。
Today, more and more companies are beginning to focus on selling their products to increase sales, thus attracting consumers to buy. At the same time, there are a variety of factors that influence consumer purchasing decisions, such as price, brand, service, advertising, and the like. Sibly (2007) shows that consumer culture has evolved in modern times into one of the most powerful components of personal and social shaping. Therefore, how to use different ways to attract consumers and motivate them to buy products has become the most important issue in business marketing. In the meantime, advertising is an effective way to meet the growth and development of enterprises because advertising can increase the charm of the product, enhance the brand value, stimulate people to understand the function and service of the product, and encourage product updating and optimization (Groppel- Klein, 1999). Advertising can also introduce a wide range of consumer products, enrich people’s lives, improve living environment and living standards. This article will focus on advertising how to highlight the advantages of products to stimulate the desire to stimulate consumer buying explored.