在第五届中国人力资源管理年度盛典上,各位人力资源专家和企业家对“打造优秀雇主品牌、构建和谐劳资关系、承担企业社会责任”的主题进行了充分的讨论,经过思想碰撞,对雇主品牌战略有了更加一致的认识,雇主品牌战略旨在吸引和留住核心雇员,使企业人力资源质量得到有效保障,使企业在追加人力资本投资的时候,实现边际效益递增。 At the 5th annual China Human Resources Management Annual Ceremony, all human resources experts and entrepreneurs conducted a full discussion on the theme of “building a good employer brand, building a harmonious labor-capital relationship and assuming corporate social responsibility.” After a collision of ideas, The employer brand strategy has a more consistent understanding. The employer brand strategy aims to attract and retain core employees so that the quality of the enterprise’s human resources can be effectively protected, enabling enterprises to achieve incremental marginal benefits when they increase their human capital investment.