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当文艺片借助商业力量参与到与商业片的拼杀中时,文艺片饱满而丰富的思想性会让其优势一览无余。擒获柏林电影节最佳影片金熊奖和最佳男演员银熊奖的电影《白日焰火》,在国内斩获过亿票房的同时,也把关于文艺电影和商业电影的争论重新至于公众眼前。而争论余温未消,张艺谋的文艺大片《归来》又把激辩推上了一个新的高度,可谓一波未平一波又起。《白日焰火》的成功被业界归于内容过硬,商业元素融合得当和营销运作到位,而过亿的票房也让主创团队和制片方都比较满意。被张艺谋彪炳纯属文
When the art film with the commercial power to participate in the fight with commercial films in the art film full and rich ideological will let its glance swept away. Captured by the Berlin Film Festival Golden Bear best actor and the Silver Bear Award for Best Actor movie “day fireworks” in the domestic gains more than 100 million at the same time, but also the controversy on the art film and commercial movie back to the public eyes. While the controversy was over, Zhang Yimou’s literary blockbuster “Returning Again” pushed the excitement debate to a new height, which was a wave of ups and downs. The success of “Daydream” by the industry attributed to excellent content, commercial elements of the proper integration and marketing operations in place, and billions of box office also allow creative team and producers are more satisfied. By Zhang Yimin shine purely text