当前电视媒介对农民群体形象的再现存在着资源配置的偏差、内容选择的偏差、形象塑造的偏差。针对上述偏差,我们应明确媒介在农民问题上的社会责任,增强生态意识,改变现有媒介资源的不平衡状况,同时树立亲民意识,客观、平等地构建健康的、真实的、进步的农民形象。 At present, the reproduction of the image of peasants in the current television media has the bias of resource allocation, the deviation of content selection and the image shaping. In response to the above deviation, we should clarify the social responsibility of the media on peasant issues, enhance ecological awareness and change the imbalance of the existing media resources. At the same time, we should establish a people-friendly awareness and objectively and equitably build a healthy, realistic and progressive peasant image .