《管理杂志》举办的“消费者心目中理想品牌”大调查,已经历经了23个寒暑,记录着台湾近代品牌的演进史。只要成为消费者心目中的理想品牌,通常也代表未来长期的销售获利成长。因为一旦在不需要提醒的情况下,还能占据消费者心中“内存”容量,荣登领导宝座,地位总是难以撼动,这可以从历史资料中得到验证,一旦成为理想品牌第一名,每年约有九成会继续保持第一名的位置,且心占率与市占率、获利状况呈现正比。 “Management magazine” organized by the “consumer brand in mind ideal,” a large survey, has gone through 23 summer and winter, recording the evolution of modern brand in Taiwan. As long as the ideal brand in the minds of consumers, usually on behalf of long-term sales profit growth. Because once in without the need to remind the case, but also to occupy the hearts of consumers, “memory” capacity, topped the throne, the status is always difficult to shake, which can be verified from the historical data, once the ideal brand first , Each year about 90% will continue to maintain the first place, and the market share and market share, profitability is proportional.