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现阶段家政O2O还没有哪一家玩得特别出色,因此如何拉开差距,形成差异化优势,成为2015年各家都需要重点考虑的问题。个人认为寻求基于服务品质的壁垒是条不归路,本地生活服务的属性不同于商品,商品有统一的标准,也能直接感知优劣,但服务却无法做到绝对的标准化,更难做到品质的差异化。用户更在意的可能是响应速度、性价比、上门人员的服务态度或其他增值
At this stage, there is no domestic O2O household playing particularly well, so how to widen the gap and form a differentiated advantage has become a key issue that every family needs to consider in 2015. Personally think that seeking barriers based on service quality is not a return. The attributes of local living services are different from those of goods and goods. They have uniform standards and can directly sense the advantages and disadvantages. However, services can not be absolutely standardized and harder to achieve Differentiation of quality. Users may be more concerned about the speed of response, cost-effective, home-service attitude or other value-added