几年前,当风险投资舶来中国时,人们对它的理解大多是捆绑项目来“讲故事”。从一开始,这种“讲故事”在国内就十分风行,因为它非常能够迎合我们许多企业家的口味,甚至被认为谁“讲故事”的本事大,谁的“故事”讲得美妙动听,谁就能一夜之间创造企业崛起的神话。 A few years ago, when venture capital came to China, most people understood it as bundling projects to “tell stories.” From the very beginning, this kind of “storytelling” was very popular at home because it was very much in line with the tastes of many of our entrepreneurs and was even considered as a “big storyteller” whose story “ ”Say nice and beautiful, who can overnight create the myth of business rise.