作为一个集旅游景区、接待服务企业、旅游中间商等经营与行政管理机构为一体的综合性系统,旅游目的地通过促进其利益相关者的合作达到整体营销,对实现其整体效益具有重大意义。在旅游目的地营销过程中,会涉及很多利益相关者。这些利益相关者相互独且目标不尽相同,极容易在合作过程中引发冲突,不利于开展整体合作营销。本文引入利益相关者理论,在文献研究基础上首先确定了旅游目的地合作营销中涉及的利益相关者包括当地政府旅游行政管理部门、旅游产品供应商、旅游中间商、旅游行业协 As a comprehensive system that integrates the operation and administration agencies such as tourist attractions, hospitality companies and tourism brokers, tourism destinations achieve overall marketing by promoting the cooperation of their stakeholders and are of great significance to the realization of their overall effectiveness. In the travel destination marketing process, will involve many stakeholders. These stakeholders are mutually exclusive goals are different, it is very easy to lead to conflicts in the cooperation process is not conducive to the overall cooperative marketing. This paper introduces the theory of stakeholder. Based on the literature research, it first identifies the stakeholders involved in the cooperative marketing of tourism destinations including the tourism administration departments of local governments, suppliers of tourism products, tourism brokers, tourism industry associations