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《人再囧途之泰囧》(以下简称《泰囧》)票房不囧,创造超过12亿元的市场奇迹,行业内外目瞪口呆,大跌眼镜。《泰囧》现象对那些一味抱怨外部市场环境的创作者是个福音——再不要抱怨创作环境、市场环境、乃至观众的欣赏习惯,要怨只怨自己拿不出好作品。2012年,我国电影市场平均每天增加10多张银幕,全国已达1.3万多块银幕,成为美国以外的第二大电影市场,已为单部影片破10亿票房创造良好的基础,影片票房不佳,只能说明影片本身质量有问题。
“People embarrassed Thai embarrassing way” (hereinafter referred to as “Thai embarrassed”) box office is not embarrassing, to create more than 1.2 billion market miracle, stunned industry, stunned. The phenomenon of “Thai embarrassment” is a boon to creators who blindly complain about the external market environment - do not complain about the creative environment, the market environment, and even the audience’s appreciation habits, complain that they only can not take good works. In 2012, China’s movie market increased by an average of more than 10 screens a day, and the country has reached more than 13,000 screens. It has become the second-largest movie market outside the United States and has created a good foundation for breaking one billion box office at a single video. Good, can only explain the quality of the film itself is a problem.