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随着电力体制改革的不断深入,电力企业市场化的步伐不断加快,电力市场营销方面的问题愈来愈突出,对电力企业的改革带来了严重的阻力。在当前的形势下,认真分析市场营销中存在的问题,从市场的实际需求出发,探索新的营销策略,对于树立企业的新形象、开拓新市场,创造新成绩,具有极其重要的意义。
With the continuous deepening of the power system reform, the pace of marketization of power enterprises has been accelerating. The problems in power marketing have become increasingly prominent, which have brought serious resistance to the reform of power enterprises. Under the current situation, it is of great significance to carefully analyze the problems in marketing, to explore new marketing strategies based on the actual needs of the market, and to establish a new image of the enterprise, open up new markets and create new achievements.