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在建立社会主义市场经济体制的今天,面对空前激烈的报业竞争,许多地方党报借鉴经济界实施名牌战略的经验,实施新闻精品战略。实践证明,这是提高党报的权威性和可读性,争创一流报纸,取得良好的社会效益和经济效益的有效途径。 实施精品战略,首先碰到问题是何谓精品。不久前,人民日报社社长、中国新闻奖评委会主任邵华泽在《促进新闻界多出精品多出人才》一文中说:“评价一件作品,首先看这件作品是否真实地体现出当年度改革开放和社会主义现代化建设各条战线的重大成就,是否反映了人民群众奋发进取的精神风貌。”这段话概括了精
Today, in setting up a socialist market economic system, in the face of unprecedented newspaper competition, many local party newspapers draw on the experience of the economic circles in implementing brand strategy and implement the news quality strategy. Practice has proved that this is an effective way to improve the authority and readability of the party newspaper, create first-rate newspapers, and achieve good social and economic benefits. The implementation of quality strategy, first encountered the problem is what quality. Not long ago, Chairman of People’s Daily and director of the China News Prize Jury, Shao Wah-tae said in his article entitled “Promoting more talent and more talents in the press”: "To evaluate a piece of work, first of all, to see whether this piece of work truly reflects the current year Whether or not the major achievements of the various fronts of the reform, opening up, and socialist modernization have reflected the spirit of making progress despite the masses’