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10月19日,互联网电视运营服务商优朋普乐分别与泰一传媒、剧星传媒、昌荣传播、秀视智能等广告战略合作伙伴正式签约2016年度互联网电视广告单,总金额1.2亿元。同时,还发布了“2015年互联网电视发展白皮书”。优朋普乐副总裁韩怡冰表示,互动电视所形成的巨大流量已经开始形成一个新的巨大的广告蓝海。据业内专家估计,2016年全年,中国互动电视广告可变现资源的总媒体价值规模储量将有望达到400亿元规模。
On October 19, Toppan Entertainment, a provider of Internet TV services, formally signed the 2016 Internet TV Advertising Billboard with strategic partners such as Thai Media, Playstar Media, Changrong Media and XiuVision Media, with a total amount of 120 million yuan . At the same time, also released “2015 Internet TV Development White Paper.” Youyi Bullock vice president Han Yibing said that the huge traffic generated by interactive television has begun to form a huge new advertising Blue Ocean. According to industry experts’ estimates, in 2016, the total media value of China’s interactive television advertising resources will reach 40 billion yuan.