作为消费社会的主要文化形态,消费文化是伴随着西方现代消费社会出现而兴起的。它生成于20世纪20年代的美国,后传至欧洲,经由全球化浪潮的助推,其迅速蔓延席卷至世界的每一个角落。它并非一成不变,而是动态发展的,符号消费、日常生活审美化、大众消费与个性化诉求并存等是其现实发展的基本特征。 As the main cultural form of consumer society, consumer culture emerged along with the emergence of modern Western consumer society. It was born in the United States in the 1920s and later spread to Europe. Driven by the tide of globalization, its rapid spread swept every corner of the world. It is not static, but dynamic development, the symbolic consumption, the aestheticization of daily life, the coexistence of mass consumption and individual demands are the basic features of its real development.