自媒体时代,随着人们注意力从传统媒体转移到网上,以微博为代表的网络媒体逐步取代传统媒体取得舆论话语的领导权。丧失舆论主导权,就会逐步丧失行动主导权,政府要想在新的舆论场上发挥主导作用,就必须切实发挥好政务微博的舆论引导力。那么究竟如何增强政务微博的舆论引导力呢? Since the media age, as people’s attention shifted from the traditional media to the Internet, the online media represented by Weibo gradually replaced the traditional media to obtain the leadership of the media discourse. If the government loses its leading role in public opinion, it will gradually lose the leading power of action. If the government wants to play a leading role in the new public opinion field, it must give full play to the media guidance of the government microblogging. How to enhance the guidance of the public opinion microblogging?