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随着互联网技术和计算机技术的快速发展和普及,人们获取新闻的途径变得更加多样化,广播电视媒体面临着巨大的挑战。对于新闻编辑人员而言,必须掌握广播电视新闻编辑技巧,如新闻标题与新闻结构编辑的技巧,以提高新闻标题对受众的吸引力,提升新闻结构的层次性,这样才能制作出让受众满意的新闻节目,提高广播电视新闻的收听率或者收视率,进而提高广播电视媒体的综合竞争力。
With the rapid development and popularization of Internet technology and computer technology, people have become more diversified in their ways of getting news, and the media of radio and television are facing great challenges. For news editors, it is necessary to master the techniques of radio and television news editing, such as the editing of news headlines and news structures in order to enhance the attractiveness of news headlines to audiences and enhance the hierarchical structure of news media in order to produce news of satisfying audiences Program, to improve the radio and television news ratings or ratings, thereby enhancing the comprehensive competitiveness of radio and television media.