信息化时代的发展要求,受众群体高涨的心理需求,都要求新闻媒体重视个性化的特征。那么怎样才能形成个性化的报道风格,除了竭力破除刻板印象、密切与受众群体的联系、坚持独立思考、力求“可读、可信、可亲”外,还要注意与受众群体保持一定的距离,不媚俗和一味迎合。 The development of information age requirements, the psychological needs of the audience soaring, require the news media attention to the characteristics of individuality. So how can we form a personalized reporting style, in addition to trying hard to break the stereotype, the close contact with the audience, adhere to independent thinking, and strive “readable, credible, pro ”, but also pay attention to keep with the audience The distance, not kitsch and blindly meet.