随着社会的发展,对大学生综合素质的要求越来越高,校园文化以其独特的优势逐步成为高校教育尤其是德育的有效途径。校园文化作为先进文化的重要源头、创新基地,具有强大的育人作用,它对大学生的思想政治、道德品质、行为规范将产生深刻影响。当前加强高职院校校园文化建设,对促进大学生全面、健康、和谐地发展,培养德才兼备的应用型人才具有重大意义。 With the development of society, the requirements on the comprehensive quality of college students are getting higher and higher. Campus culture has gradually become an effective way of higher education, especially moral education, with its unique advantages. As an important source and innovation base of advanced culture, campus culture has a powerful role of educating people. It has a profound impact on college students’ ideological, political, moral qualities and codes of conduct. At present, strengthening the campus culture construction in higher vocational colleges is of great significance to promoting the comprehensive, healthy and harmonious development of undergraduates and cultivating applied talents with both ability and political integrity.