如果说“产业梦”是北新人梦想的起点,那么“品牌梦”就是他们希望腾飞于世界的翅膀。“中国创造”令世界瞩目作为北新建材董事长的王兵,时刻梦想着自己的企业品牌能代表国家形象而备受全球青睐。他说:“‘中国制造’由于没有品牌,大量的资源投入只能得到微薄的回报,8亿件衬衫才能换一架飞机,如果是8亿件杰尼亚这样的大品牌,换回的就是一个航空母舰编队了。一个不重视品牌建设的企业,是不可能有未来的。北新建材作为中国新型建材的领军企业,一定要肩负起创造世界级民族自主品牌的重任,要 If we say that ”Dream of Industry“ is the starting point for the Northern Dreams, then ”Brand Dream“ is their wish to take off in the world. ”Made in China “ to make the world pay attention As the chairman of Beixin Building Materials, Wang Bing, always dream of their own corporate brand can represent the national image and much of the global favor. He said: ”Made in China " Because there is no brand, huge investment in resources can only get a modest return, 800 million shirts can be changed for a plane, if it is 800 million Zegna brand, in exchange for a Aircraft carrier formation .A brand does not attach importance to the construction of the company, there can be no future.Be Xinxin building materials as a new leader in China’s building materials, we must shoulder the task of creating a world-class national brand, to