河南电视台副台长王仁海说:“我们的目标是:盘资源,择制度,树品牌,酿文化,为提高河南枢纽地位,逐鹿中原而努力。”“做为媒体,首先要塑造文化;第二个就要打造一个能够打硬仗的队伍,打胜仗的队伍:第三个就是提高核心竞争力。”按照现代市场经济的非歧视原则和双赢理念,河南电视台转变思想,以客户为中心,营造良好的广告经营环境,实现频道、广告与客户之间的互动,实现共赢的目标。以客户为中心,可以称之为一个革命性的变化,这意味着河南电视台的广告经营从粗放走向了科学。广告部把客户分行业、分地区、分层次、分阶段的进行推广,客户的需求广告部就要努力做到,这是新的经营理念。广告时间是极其宝贵的资源,把每一分钟广告时间开发好、利用好是电视媒体、广 Wang Renhai, deputy director of Henan TV Station, said: “Our goal is to make the best use of the resources, the selection system, the brand of the tree, the culture, and the promotion of the Central Plains in order to enhance the status of Henan Province.” Culture; the second is to create a team that can fight hard and win the battle: the third is to improve the core competitiveness. "In accordance with the principle of non-discrimination and win-win concept of modern market economy, Henan TV station to change their minds to customers As the center, to create a good advertising business environment, to achieve channel, advertising and customer interaction and achieve win-win goal. Customer-centric, can be called a revolutionary change, which means that Henan TV’s advertising business from extensive to science. Advertising Division of the customer sub-sectors, sub-regions, at different levels and stages of promotion, customer demand advertising department will work hard to achieve, this is a new business philosophy. Advertising time is an extremely valuable resource, every minute of advertising time to develop a good use of the television media, wide