在媒介趋于过剩、注意力日益稀缺的信息爆炸时代,安徽卫视通过在播前、播中、播后近三个月对《三国》全媒、全程、全方位的整合营销,最大限度地吸引了大众眼球,不但创造了收视佳绩,更再次有效提升了安徽卫视的“大剧营销”的大台品牌。而以《三 In the era of information explosion where the media tends to be surplus and attention is increasingly scarce, Anhui Satellite TV tries to maximize its attraction to the media, whole and all-round integrated marketing of the “Three Kingdoms” in the past three months after broadcasting, broadcasting and broadcasting The public eye, not only created a ratings success, but also effectively enhance the Anhui TV “big drama marketing,” Taiwan brand. And "three