2015款一汽红旗H7于2014年8月21日上市,其性能和装备全而升级,并进一步强化了驾乘安全性和舒适性。由于历史原因,红旗轿车在消费者眼中始终是和国家领导人、政府、公务员等形象联系存一起。如何扩大目标消费群体,让消费者将其与高档商务座驾建立联系,是本次营销而临的挑战。通过媒体大数据洞察,风凰网发现目前中国的B级车消费者除了对座驾本身性能看重外,对汽车的“品质感、身份感”等精神属性的追求也与日俱增:汽车的品牌形象及理念能否赢得购车者 2015 FAW Hongqi H7 listed on August 21, 2014, its performance and equipment upgrades, and further enhance the driving safety and comfort. Due to historical reasons, the red flag sedan in the eyes of consumers has always been and national leaders, government, civil servants and other image link together. How to expand the target consumer groups, so that consumers and high-end business car to establish contact with the marketing challenges. Through the media big data insight, Fenghuang Wang found that China’s B-class car consumers in addition to the performance of the car itself, the pursuit of the car’s “sense of quality, sense of identity” and other spiritual attributes are also increasing: the car’s brand image And ideas can win the car buyers