灿坤的决策也许有更深的背景,我们不得而知。但是对它目前的处境,我非常的理解。中国大陆这个市场有许多现象不能用经典市场营销的理论来解释。例如,在渠道的运作上,经典营销学讲究的是专业化,把能够外包的都包出去。但在中国,现在的一个现象是制造商把能够不包的都留下自己做。最典型的就是制造商纷纷开始做通路。即便是一些从未涉足通路的企业,也开始锲而不舍地经营通路。对比这样的企业,灿坤反倒有资本进入通路一搏。问题的关键在于,中国的通路市场是 Tsann Kuen’s decision may have a deeper background and we have no idea. But I understand it very much about its current situation. There are many phenomena in the Chinese mainland market that cannot be explained by the theory of classical marketing. For example, in the operation of the channel, the classic marketing is specializing in specialization, and all outsourcing can be packaged out. But in China, the current phenomenon is that manufacturers leave everything they can do. The most typical is that manufacturers have started to do the path. Even some companies that have never been involved in the pathway are beginning to work hard. Comparing with such enterprises, Tsann Kuen has the capital to enter the path and give it a go. The key to the problem is that China’s access market is