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随着社会的发展和经济的繁荣,人们越来越注重城市景观的塑造和和谐生态城市的建设。户外广告作为城市景观的重要载体,以其特有的文化性、艺术性和技术性凸显着城市形象,体现着城市的地域特征和文化品位。本文以城市户外广告设计为研究对象,通过分析户外广告的景观特性、户外广告与城市景观的关系,阐述了户外广告与城市景观的艺术融合与规划,为促进户外广告与城市景观协调发展和城市形象系统的建立提供一些参考。
With the development of society and economic prosperity, people pay more and more attention to the shaping of urban landscape and the construction of harmonious ecological city. Outdoor advertising as an important carrier of urban landscape, with its unique cultural, artistic and technical highlights the city image, reflects the city’s geographical features and cultural taste. This article takes the urban outdoor advertising design as the research object. By analyzing the relationship between the outdoor advertising landscape characteristics and the outdoor advertising, expounds the outdoor advertising and urban landscape art integration and planning, in order to promote the coordinated development of outdoor advertising and urban landscape and the city Image system to provide some reference.