在央视《舌尖上的中国》第一季播出后,地域色彩很浓的《味道云南》收获了相当好的美誉度,收视率一直比较高,一个核心的成功因素正是我们始终坚持节目朴素之美的结果。托尔斯泰曾经说:“朴素是美的必要条件。”我国古代思想家庄子也说:“朴素而天下莫能与之争美。”笔者认为,纪录片本身的真实,其实就是朴素美的体现,越具有朴素美的纪录片,也才更像纪录片。以《味道云南》这种山地纪录片为代表,最突出的特质正是“朴素美”。朴素美是泥土、风沙、原始、粗粝、质朴、坦率的综合表现,是棱角分明的黝黑脸庞,木讷、羞涩的表情,灯 After the first quarter of CCTV’s “China on the Tongue” was airing, the taste-rich “Yunnan Yunnan” reaped a fairly good reputation. The audience rating has been relatively high. One of the core success factors is that we always adhere to the simplicity of the program The result of beauty. Tolstoy once said: “The ancient Chinese thinker Chuang Tzu also said: ” The simple and the world can not compete with the United States. “The author believes that the documentary itself is actually the real, simple and beautiful Reflect, the more simple and beautiful documentary, but also more like a documentary. The most outstanding feature is the ”simple beauty“, represented by the mountainous documentary ”Taste Yunnan". Simple beauty is the combination of dirt, sand, primitive, rough, rustic, and candid, angular face with dark corners, stiff, shy look, lights