语言是文化的载体,翻译是人类最重要的文化交际行为之一,而翻译中的文化因素则是影响译文能否准确传递原文信息的重要因素。旅游景点名称的翻译往往包含丰富的历史文化知识,具有自己的特点与功能。因此,翻译景点名称时必须认真考虑原文的文化内涵,以真正达到传播民族文化、特色文化的最终目的。从文化角度来看,景点名称的英译中存在音译法丢失信息和语义、意译法选词不严、直译法忽视文化背景等问题。针对这些问题,可以采取不同的翻译策略加以解决,以达到最佳的翻译效果。 Language is the carrier of culture. Translation is one of the most important cultural communicative activities in human beings. The cultural factor in translation is an important factor that influences whether the translation can accurately convey the original information. The translation of the names of tourist attractions often contains a wealth of historical and cultural knowledge, has its own characteristics and functions. Therefore, when translating the names of scenic spots, we must seriously consider the cultural connotation of the original text so as to truly achieve the ultimate goal of spreading national culture and distinctive culture. From a cultural point of view, there are some problems in transliteration of names, such as the loss of information and semantics in transliteration, the lack of rigor in paraphrasing and the neglect of cultural background in literal translation. In response to these problems, we can adopt different translation strategies to solve them in order to achieve the best translation results.