传媒业是我国文化产业的核心组成部分,行业发展健康程度直接关系到我国文化产业发展质量。为了应对日益复杂的财务活动,传媒公司必须强化对财务管理作用的认识,提高财务管理水平,重点把握筹资、投资、费用管理与利润分配四大环节,才能更好地实现可持续发展。 The media industry is the core component of China’s cultural industry. The development of the industry is directly related to the quality of the development of China’s cultural industry. In order to cope with the increasingly complex financial activities, media companies must strengthen their understanding of the role of financial management, raise the level of financial management, and focus on the four major aspects of financing, investment, cost management and profit distribution so as to achieve sustainable development better.