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城市导向标识作为城市环境信息传达的重要组成部分,承载着传达信息和美化环境的责任。随着城市化进程的发展,城市空间构成与区域划分越来越丰富,显示出各自不同的环境特征。与之相匹配的各种信息服务设施虽然体量小,然而在功能性和体现城市风貌中,却发挥着特有的气质。并以其自身的造型、色彩、质地、肌理丰富着城市的环境。以尺度、位置的变化满足人们室外活动的需求。望京地区位于朝阳区北部,是北京市最早规划的大型社区之一,包括一个地区级商业中心、5个次级商业中心、8个社区商业中心和6个文化娱乐中心其中包括有摩托罗拉、LG研发部门、爱立信、西门子、松下电器、现代汽车、爱慕制衣、双鹤药业等一批国际知名企业。望京常驻入口中,韩籍人士占有很大比例。整个望京地区的商业、道路、交通等各种配套设施都在向一个成熟的阶段发展,逐渐形成了望京区域工作、生活一体化的现代社区。基于望京这样的地理位置和商业居住环境。北京天树文化艺术传播有限责任公司(以下简称天树EGD)受北京市朝阳区市政管理委员会委托,以朝阳区望京地区作为试点地区,推广新型城市多语导向标识。
As an important part of urban environment information transmission, urban-oriented logo carries the responsibility of conveying information and beautifying the environment. With the development of urbanization, urban spatial composition and regional division are more and more abundant, showing their different environmental characteristics. The matching information service facilities, though small in size, exert their unique characteristics in terms of functionality and urban style. And with its own shape, color, texture, texture rich with the city's environment. With the scale and location changes to meet the needs of people's outdoor activities. Located in the northern part of Chaoyang District, Wangjing is one of the earliest planned large-scale communities in Beijing. It includes a regional business center, five sub-commercial centers, eight community commercial centers and six cultural and entertainment centers including Motorola, LG Research and Development Department, Ericsson, Siemens, Matsushita Electric, Hyundai Motor, love clothing, Double Crane Pharmaceutical and a number of internationally renowned enterprises. Wangjing resident entrance, a large proportion of Korean people. The entire Wangjing area of commerce, roads, transportation and other ancillary facilities are to a mature stage of development, and gradually formed Wangjing area work, life integration of the modern community. Based on the geographical location and commercial living environment of Wangjing. Beijing Tianshu Culture and Art Communication Co., Ltd. (hereinafter referred to as Tianshu EGD) was entrusted by Chaoyang District Municipal Administration Commission of Beijing Municipality to take Wangjing area of Chaoyang District as a pilot area to popularize the multi-language oriented logo of the new city.