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本文介绍了企业战略联盟的本质特点和内在竞合矛盾,阐释了企业战略联盟中的五大不确定性的具体表现形式,并结合理论描述和案例分析,提出了系统扫描和联盟领导力构建等相应对策。
This paper introduces the essential characteristics of business strategic alliance and the inherent contradiction between competing and contracting, and explains the concrete manifestations of the five major uncertainties in the strategic alliance of enterprises. Combining with the theoretical description and case analysis, this paper proposes the systematic scans and the construction of alliance leadership Countermeasures.