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航空已经成为大众出行的常用交通方式。随着几十年来低成本航空的蓬勃发展,目前以春秋航空为代表的低成本运作方式在中国民航兴起,多家低成本航空公司进入沈阳市场,当地传统航空央企面临巨大挑战,如何能成功突围是摆在传统航空公司面前的一个难题。本文先是分析了2016年沈阳市场的竞争态势,然后对低成本航空公司与传统航空公司运营方式进行了对比,然后从五个方面提出对策,指出全服务公司的竞争策略,供广大读者参考。
Aviation has become a popular mode of transportation for the public. With the vigorous development of low-cost aviation over the past decades, the low-cost operation mode now represented by Spring Airlines has risen in China Civil Aviation. Many low-cost airlines have entered the Shenyang market. The local traditional central aviation enterprises are facing great challenges and how to successfully break through Is placed in front of a traditional airline problem. This article first analyzes the competitive situation of Shenyang market in 2016, then compares the operation modes of low-cost airlines and traditional airlines, and then proposes the countermeasures from five aspects, points out the competitive strategy of full-service companies for the readers’ reference.