论文部分内容阅读
微博和微信怎么玩,这是很多传统企业老总都在思考的一个问题。虽然无论是新浪微博还是微信,日常作为用户你可能非常自在,但是当把它落实到企业,作为一个营销决策去做规划和部署的时候,就有很多企业没有了方向。数字营销打破了企业固有的营销传播方式,你可以更开放地去将营销创意与商业挂钩,做出精彩的案例。而这些创意的背后,是需要与企业的商业问题挂钩。春秋航空公司在这一点上做得非常出色。我们知道航空公司做社会化营销已经不是新鲜事,比赛和赠送免赞机票在增加用户与品牌互动上的魔力也在降低。
Weibo and WeChat how to play, this is a lot of traditional business executives are thinking about a problem. Although both Sina Weibo and WeChat may be comfortable daily as users, there are many businesses that do not have direction when it comes to planning and deploying as a marketing decision. Digital marketing has broken the inherent way of marketing communication in the enterprise. You can more openly link the marketing idea to the business and make a wonderful case. Behind these ideas, is the need to link with the business issues of the enterprise. Spring Airlines did a very good job at this point. We know that airline marketing is nothing new, and games and gift-free airfares are also gaining the magic of increasing user interaction with the brand.